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Venicia L. Stewart

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This portfolio presents a selection of strategic work developed across marketing, communications, and digital media. Each project reflects my approach to translating complex challenges into clear, structured, and results-oriented solutions.

With a foundation in healthcare administration and over 25 years of professional experience, my work integrates operational insight with modern marketing strategy. The projects included demonstrate capabilities in digital marketing, public relations, brand development, CRM strategy, and healthcare communications.

Each case highlights not only the final deliverable but the thinking behind it, focusing on context, strategic approach, and intended impact. Collectively, this work represents my ability to align communication, strategy, and execution to support organizational goals and meaningful outcomes.

Strategic Work Portfolio

Selected work demonstrating strategy, execution, and measurable impact.

01
Reign Digital Marketing Strategy
Context: A competitive energy drink brand seeking to strengthen its position within the health and fitness market. Strategy: Developed a comprehensive digital marketing strategy focused on audience segmentation, influence partnerships, and platform-specific engagement across Instagram, TikTok, and YouTube. Impact: Increased visibility, engagement, and brand loyalty among performance-driven consumers.
02
Hampr – B2B Brand Growth Strategy
Context: An on-demand laundry service expanding into the B2B market. Strategy: Designed a full brand framework and positioned the company as a tech-enabled, subscription-based solution. Impact: Established a foundation for expansion, partner acquisition, and long-term brand growth.
03
SKIMS – Social Media Audit
Context: Rapidly growing apparel brand. Strategy: Audited content, engagement, and brand voice. Impact: Delivered insights to refine digital strategy.
04
M.A.C Cosmetics – Marketing Plan
Context: A competitive energy drink brand seeking to strengthen its position within the health and fitness market. Strategy: Developed a comprehensive digital marketing strategy focused on audience segmentation, influencer partnerships, and platform-specific engagement across Instagram, TikTok, and YouTube. Impact: Increased visibility, engagement, and brand loyalty among performance-driven consumers.
05
VLS CRM Strategy
Context: Organization lacked automation and integrated CRM systems. Strategy: Built a 12-month CRM transformation plan including lifecycle marketing and HubSpot migration. Impact: Improved retention, engagement, and ROI scalability.
06
TUCAiTS – SEO & Paid Search Strategy
Context: Needed stronger visibility among healthcare professionals. Strategy: Designed targeted paid search campaigns and SEO improvements. Impact: Increased high-intent traffic and engagement.
07
Tulane Nephrology Fellowship – Recruitment Campaign
Recruitment Campaign - Data-driven awareness campaign using storytelling to strengthen nephrology fellowship positioning.
08
VLS Essential Oil Mockup Design
Visual identity and digital campaign mockup for VLS essential oils line.
09
VLS Logo Design 1
Developed a customized visual brand identity and logo to support a strategic communications initiative, ensuring alignment with messaging and overall brand positioning.
10
VLS Logo Design 2
Refined the brand identity through logo development, emphasizing professional clarity and modern visual aesthetics.
11
VLS Logo Design 3
Designed a more distinctive logo that reflects strategic innovation and a results-driven brand identity.
12
TUCAiTS Website Content/Research Strategy
I led the development of website content strategy, structure, and messaging for Tulane University’s Center for Airborne Infection and Transmission Science (TUCAiTS), in collaboration with the university’s Marketing & Communications team. Translated complex scientific research into clear, accessible digital content while ensuring alignment with organizational goals, user experience, and stakeholder needs.

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